Hirogaki Mitsunori
Kyushu University, Japan
 

Biography: Mitsunori Hirogaki is an Associate Professor at the Faculty of Economics, Kyushu University, Japan, where he teaches Marketing Strategy and International Marketing. He received his PhD in Commerce from Kobe University and has held his current position since April 2021. His research focuses on consumer behavior, international marketing, and marketing strategies in mature societies, with particular attention to cross-cultural perspectives. Recent publications include cross-country comparisons of customer loyalty between Japan and Croatia, and studies on consumer responses to store-related stimuli during crises, published in the Journal of Marketing Management and the International Journal of Retail & Distribution Management. He is a member of the Japan Society of Marketing and Distribution, the Japan Association for Consumer Studies, and the Japanese Economic Association.

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